April 19, 2011
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For a long time, contextual ads and Google Adsense were synonymous. But now many people are very much interested in the various alternatives to Adsense. This is a excellent thought, even for people who are active with Adsense. This is because you can find companies who are much simpler to deal with than Adsense, and who really pay more as well. So, rather than place up with Google’s often harsh treatment, many marketers are looking elsewhere for advertising options. So we encourage you to find out all you can use, not only for contextual advertising, but other highly unique applications.
“Impulse merchandising” is a marketing concept invented by a company called Chitika. Though not that well known, they’ve been at it since 2003, giving them quite a number of years to improve their unusual advertising techniques. The area where Chitika established itself as unique in the industry is the way ads are showed. Chitika invented a show style called active boxes, which was a radical departure from the contextual ad blocks that nearly everyone else uses. This new approach surprised many people, as it introduced a whole new concept. After seven years, they’re still going strong. Anyone seeking an established company for advertising should look them up.
You really have many options today for monetizing your site, and all the competition helps in this regard. Aside from the usual type of ad, for instance, you can also have banner ads if you work with a company like Pocket Cents. You may find that these type of locally based ads are more suitable for your purposes than the usual contextual type ads most companies provide. Why not try this type of ad on one of your sites and see how it performs? You don’t have to wonder about what you’ll be paid here, as they pay a flat rate for clicks. Some website owners have done quite well with Pocket Cents and find that this model of advertising is just right for them.
If you want something different, then there is Enhance Interactive which seems to be a growing alternative. You have choices here between context ads or paid for listings that are showed on search as well as websites. To be sure, if you have the ability to team-up with MSN, then they are not doing too terrible. Another very fascinating and unique approach is what is called, co-branded search. It involves placing a search field on your website, and if it results in a paid-for click then you are paid. So they do offer at least two ways you can monetize certain pages of your site. It is worth a test and try, at least.
If you want alternatives to Adsense, then you now have three plus there are many more. We reckon a lot of people do not bother with testing, and that is one of the largest mistakes they can make.
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